Live Shopping.
For Everyone.
Your store. Your voice. Your shopper. The world's first voice-first, human and AI collaborative live shopping platform, built for everyone.
The Research Gap
No existing platform combines all four of these
Confirmed by a systematic review of 47 peer-reviewed papers across five academic themes. ProxiShop fills this gap.
Real Time Voice Interaction
A voice command interface that is fully accessible, naturally understood, and stable enough for transactional commerce, not just search.
VUI ResearchLive Human Handler In-Store
A vetted human handler physically present in the retail environment, streaming live video and responding to the customer in real time.
Human-AI CollabAI-Powered Product Narration
Multi-model AI (GPT-4o-mini, Claude, Gemini) narrating product details, answering questions, and managing the cart, all by voice.
Conversational AIAccessibility by Design
Not compliance as an afterthought: accessibility as the foundational design principle. 100% navigable by voice. WCAG 2.1 AA. Every feature.
Inclusive Design"No existing system simultaneously combines real time voice command interaction, a live human shopping handler in a physical store, AI product narration, and accessible design principles in a single integrated live commerce platform."
ProxiShop Research Gap, confirmed across 47 peer-reviewed papers (2023 to 2026)The Context
ProxiShop defines the Fifth Era of E-Commerce
Building on Chu et al.'s four era framework, ProxiShop represents a new paradigm: real time human and AI co-delivery, voice-led interaction, and accessibility as infrastructure.
How It Works
Three layers. One seamless session.
ProxiShop operates through three collaborative layers: from your voice to your door.
You speak. AI listens.
Your voice command is captured, understood by advanced multi-model AI, and translated into a real time shopping intent. Products are narrated back to you naturally.
Handler & AI work together.
Your vetted human handler in the physical store is guided by real time AI assistance. They walk the aisles, show products via live video, check labels, while AI mediates the session.
Together, you shop.
You, your handler, and AI complete the session as a three-way collaboration. You decide by voice, they deliver in-store, AI ensures accuracy. The store delivers to your door.
Features
Built for real people.
Powered by real intelligence.
Voice-First Interface
100% of ProxiShop is navigable by voice. Browse, add to cart, ask questions, hands free, screen free, no barriers.
AccessibilityLive Video Sessions
See the store in real time through your handler's camera, powered by LiveKit WebRTC.
LiveMulti-Model AI Narration
GPT-4o-mini, Anthropic Claude, and Google Gemini narrate products, answer questions, and manage your cart in natural language.
AIVoice Cart Management
"Add two of those." "Remove the last item.". Manage your basket entirely through natural, conversational speech.
SmartVetted Human Handlers
Every session powered by a real, trained store handler, delivering the trust, empathy, and responsiveness AI alone cannot replicate.
HumanSecure & Encrypted
End to end session encryption, Stripe payment processing, and zero data sold. Your shopping remains entirely private.
SecurityAccessibility First
2.2 billion people worldwide. One platform for them all.
The World Health Organization estimates 2.2 billion people live with visual impairment. Mainstream e-commerce remains inaccessible to the vast majority. ProxiShop was built from day one to serve everyone.
European Accessibility Act (June 2025)
UK and EU retailers are now legally required to make digital commerce accessible. ProxiShop makes compliance straightforward, turning it into a competitive advantage.
For Retail Partners
Open your store to customers you've never reached before
Unlock New Revenue
Tap into the £274B Purple Pound and the growing remote first shopper market your competitors ignore.
EAA Compliance Made Easy
The European Accessibility Act (June 2025) requires accessible digital commerce. ProxiShop fulfils this obligation and generates revenue simultaneously.
Real Time Analytics
See which products customers ask about most, handler performance, conversion rates, and accessibility usage patterns.
Partner Dashboard
Early Access
Be first when ProxiShop launches near you
We're rolling out store by store across the UK. Join the waitlist and we'll notify you when we're live in your area.