Blog & Updates
Thinking out loud about accessible retail
News, insights, and stories from the ProxiShop team and the wider accessibility-in-retail conversation.
Accessibility
Why voice-first isn’t just for the visually impaired
Voice interfaces benefit far more users than most designers realise, from busy parents to people with temporary injuries.
RetailThe £274B opportunity UK retailers are ignoring
The Purple Pound is one of the largest untapped market segments in UK retail. Here is why most brands still get it wrong.
TechnologyHow we built AI narration that actually sounds human
Getting GPT-4o-mini to narrate product descriptions in a way that feels natural, not robotic, took more iteration than we expected.
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